This post is a little different from what I would normally write but as my blog and social media following grows I keep setting different milestones before I start contacting brands. I would think, wait until I get to 1500 Instagram followers and now I’m past that I’ve moved the goal post to 2000 followers. What it really comes down to is a confidence issue.
Don’t get me wrong, I have started to talk to and work with brands more, I’ve previously done book reviews, product reviews and affiliate link programmes to name a few but actual blogger outreach to brands is fairly daunting.
I have approached a couple and you don’t always get a response and when you do, it might not be exactly what you want to hear but you can’t let that get you down. You have to make sure that when you’re emailing brands you are showing them exactly what you can do for them. Sometimes isn’t just all about the numbers, yes it’s great if your DA is over 20 and you have 10,000 followers but if you can prove that your readership is right for the brand in other ways they may still want to work with you.
It’s also worth bearing in mind that you might not get this particular opportunity but it will get you on the company’s radar for the future. Brands have access to thousands of bloggers to you need to make sure you’re on their list of people to go to.
Another thing I would recommend is creating a list of brands that you genuinely want to work with because it fits in with your blog’s brand and you believe in the company. Brands can quite often pressure you to do a positive post in return for cash or a product but it’s not fair on your followers if you have never tried the product.
A prime example is a brand that offers lip fillers and botox who approached me and asked me to post 3x photos promoting them in return for a MAC lipstick. I had never heard of this brand and politely declined, for all the MAC lipsticks in the world I wasn’t going to encourage my followers to have face altering procedures at a place I’ve never tried or heard of myself.
In my opinion, brands should bear this in mind when approaching bloggers as well. It’s far more beneficial for them to work with a blogger who has a genuine interest in the brand rather than giving them cash/products to post something inauthentic.
If you’re looking for paid blogging jobs, there are also plenty of websites and programmes that help bridge the gap between brands and bloggers and can help get you on the ladder no matter how big or small your blog is, just make sure that whatever the brand your working with, you genuinely believe in.
I know bloggers frequently come under fire for not being clear when they are working with a brand and from day one I have always wanted to be honest and totally transparent with my readers. I, therefore, want to make clear that I have been compensated for including the external links within this post.
I had full editorial control over what was written and, as mentioned in the post, would never post something that I didn’t 100% believe in myself.